Who owns them?

The owner of NBC is NBC Universal who is owned by Comcast and General Electric. Comcast only bought the company in 2011 for 6.5 billion dollars and holds a 51% ownership. Carl Laemmle founded the company in 1912. The current CEO is Steve Burke (NBC Universal, 2018). NBC stands for the National Broadcasting Company. 

How many are owned by the same parent company?

NBCUniversal owns several huge and well-known companies such as DreamWorks Animation, Universal Pictures, and Hulu. The own many

other companies as well, the exact amount is unclear 

(NBC Universal, 2018).   

Are any owned by independent sources?

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What is their annual revenue?

The annual revenue is 324.8 Million dollars. NBC currently has 741 employees (Owler, 2018). 

Where do they get their revenue from?

According to a study done by Pew Research in 2012 NBC's income comes mostly from TV advertising revenue. They also make about 12% of their money from their online and mobile platforms. 3.6% of the company's revenue came from retransmission fee's (Pew Research Center, 2012). A retransmission fee is a charge to cable and satellite customers for access to their signal by broadcast networks

(Federal Communications Commission, 2018).  

What’s their reader/viewer share?

Nightly News with Lester Holt is ranked as the top evening newscast among the adults ages 25-54. The total reach for this week was 8,973,000 viewers. For ages 25-54 the viewership was 2,033,000 people (Katz, 2018). 

Is there a particular story that “made” this news venue particular popular?

NBC started as a film production company and 14 years later began a radio station. The radio station covered a famous wrestling match, the olympics, and also had a weekly serial drama. Bob hope was a famous broadcaster on the station. "Meet The Press" is a program that started on radio and eventually moved to TV, it is the longest-running show in history (NBC Universal, 2018). NBC has been around for so long that it has made itself popular through covering so many history making events and stories,

Was there a story that this news venue is particular well known for scooping?

Lester Holt, the nightly news anchor, is know as being the "most even-handed news anchor". He says “we’re not tempted to go down the road of ‘all politics, all the time," (Katz, 2017). NBC is known for news, entertainment, movies, and and its amusement parks and studios. 

How does the news site frame itself?

The slogan of NBC News is "The News You Want, When You Want It"(iHeartRadio, 2018). They use this tagline every 15-20 minutes on their shows, whenever they sign on or off. 

How is it perceived (conservative/liberal/moderate/completely unreliable/well-respected

for fairness/etc)?

NBC is known to lean left and is moderately liberal (Allsides, 2018). It is a mainstream media source. Their reporting is usually trustworthy,  but can contain loaded words to favor liberals. Loaded words are "words that attempt to influence an audience by using appeal to emotion or stereotypes" (Zandt,2018).