Who owns them?

Vox is an American news and opinion website owned and launched by Vox Media. The website was founded in April 2014 by Ezra Klein, Melissa Bell, and Matthew Yglesias and is known for their concept of explanatory journalism.

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How many are owned by the same parent company? Are any owned by independent sources?

Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in July 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. Vox Media owns seven editorial brands which include: The Verge, Vox, SB Nation, Eater, Polygon, Curbed and Recode—and formerly Racked (Grinapol, 2017, para. 1).

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What is their annual revenue?

Vox reportedly has an estimated revenue of $112.5 million (Owler, n.d., para. 1). Digiday reported on past years revenues from VOX stating, “Two years ago, it got a $200 million investment from NBC Universal, enabling it to double its revenue to $100 million and almost double its headcount, to more than 800. Its traffic grew 37.5 percent to 72 million uniques in the past two years while the bigger Huffington Post and BuzzFeed have been on the decline.” (Moses, 2017, para. 1).

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Where do they get their revenue from?

VOX works to view their scope to two classification of viewers which are general customers and sponsors. Future Work Technologies explains this more by saying, “In Vox Media business and revenue model, they utilizes a master deals groups for its publicizing clients, with which promoters, mark advertisers, and business substances can manage specifically.” (Future Work Technology, n.d., para. 13).

 

What’s their reader/viewer share?

This information was hard to locate but on VOX’s website they claim, “At its 2014 launch, the site amassed more than 5MM unique visitors in just over one month. Today it reaches more than ten times that audience through Vox.com, its award-winning videos, and on top-ranked podcasts.” (VOX Media, n.d., para. 1).

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Is there a particular story that “made” this news venue particular popular?

There doesn’t seem to be one certain article that made VOX popular in the media. Even when you look it up a lot of different articles from VOX show but none of them are presented about their website’s history.

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Was there a story that this news venue is particular well known for scooping?

Vox is meant to give information from a broader scale. Future Work Technology states, “... it produces a wide scope of substance that is intended to give intriguing experiences into a scope of subjects for millennial customers, and give viable publicizing answers for business elements.” (Future Work Technology, n.d., para. 2).

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How does the news site frame itself?

On their website they state, “Vox explains the news.” (VOX, n.d., para. 1). They frame themselves as being a part of the media but keeping themselves apart of technology as well. The New York Times states about VOX, “Many all-digital organizations have built their content management systems from the ground up with the Internet in mind. That strategy, many say, produces a more organic melding of journalism and technology.” (Kaufman, 2014, para. 8).

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How is it perceived (conservative/liberal/moderate/completely unreliable/well-respected

for fairness/etc)?

VOX is perceived as liberal and very far to the left. Media Bias/Fact Check states, “These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation.” (Media Bias/Fact Check, n.d., para. 1).